Meeting Math is a surprisingly simple & accurate way to forecast future revenue. The larger the data-set for a given meeting type the more accurate the Meeting Math. Revenue leaders user meeting math as a forecasting tool that sits on-top of the pipeline, Meeting Math is also used when calculating Kronologic's ROI. Meeting Math is calculated on a per meeting type basis. There are only three required variables for basic meeting math.

**Basic Meeting Math Formula**

Average Contract Value |

x Pipeline Win Rate |

x Meeting to Pipeline Conversion |

## = Average Value Per Meeting |

Variables: | |

Average Contract Value: |
$10,000 |

Pipeline Win Rate: |
20% |

Meeting to Pipeline Conversion: |
50% |

Do the Math |

## $10,000 x 0.2 x 0.5 = $1000 / meeting |

The calculating the size of the last mile is a way to understand what is lost for a given channel, here we assume 100% conversion from lead to meeting to determine a starting point of what is left behind. Calculating the size of a given last mile is easy.

*Last Mile Formula*

Annual Qualified Leads |

x Meetings Booked |

x Average Value Per Meeting |

## = Size of Last Mile Problem |